Taste of Huron Re-Imagined in 2018
Huron County, Ontario - While it’s no secret that Huron County is a rural County with a plethora of agricultural products, it can sometimes take turning an idea on its head to uncover the many local gems. On May 1, 2018 Community Futures Huron launches the new Taste of Huron program. The program features “Taste Your Own Adventure” tours, along with guided tours, contests and more - all on this website!
Over the past two years the Taste of Huron committee has been working on a new program and ideas. “In the past Taste of Huron worked with various local food businesses to create events,” Says Paul Nichol of Community Futures Huron, “While the events were really amazing, we needed to come up with a way for the program to be sustainable.”
This led the committee to thinking about how they could promote local food and a culinary tourism experience through online initiatives. That is when they came up with the “Taste Your Own Adventure” tours. “People can Pick as many local food businesses places as they want, purchase a ticket on the website and then visit the places whenever they feel like between June and September!” says Cathy Bieman, Taste of Huron Coordinator “Each ticket is $5 and includes a sample worth $5.”
The program is also working with Brad Oke and Tour the Shore, which are personalized guided tours of local food businesses. This will give consumers options to either drive themselves or get driven around. “We are really excited about the new Taste of Huron,” says Kim Burgsma, Committee member and owner of Samuels Hotel in Goderich “Not only is there the marketing program and tours, but customer service and market readiness will help businesses too.”
The Taste of Huron has worked with the Ontario Culinary Tourism Association for years and they have been very clear that to market culinary tourism and local food, businesses must be ready for tourists to visit. “All businesses that are listed on the website have gone through a market readiness vetting process” says Cathy Bieman “These businesses must grow or serve local food, have a web presence, sustain regular hours and business signage must be present on site.”
The Taste of Huron is partnering with the Huron County Museum and their “Farmtastic” exhibit on an opening/launch event, which will definitely excite your taste buds. Bring the whole family on Sunday, May 27 from 1pm – 4pm, tour the exhibit and learn about agriculture in Huron County, bring your appetite and savour the flavours of Taste of Huron, plus interact with friendly barnyard animals in front of the museum! The museum is also running farm tours, which will be available soon!